MGallery Feel Good Wellness Program

Brand Strategy

‘We know that our guest’s wellbeing is essential to their energy, beauty and balance. We nourish their soul, empower a balanced lifestyle and provide the best functional areas to do this in. Our art of welcoming is about helping guests ignite their inner spark.’ 

Brand Toolbox

Designed as a guidelines book, the brand toolbox incorporated key areas of strategy, positioning, brand identity, brand programming and markers. Plus, design and technical information, fitness supplier recommendations, and all assets required to deliver the programming, including potential partnerships or collaborations.

Yoga Ambassadors

Lindsay's objective was to connect with hand-picked wellness ambassadors specialising in yoga, who would assist the hotels/regions in hosting a media event for the retreat programming which mimicked the official media launch. These ambassadors had a minimum expectation for posting content to help achieve greater visibility and support the overall positioning of the strategy.

• Creation of Social and Digital Plan

• Webpage Strategy

• Press Releases

• Collaboration with ohmat

• Yoga Ambassador Guidelines & Audit

• Full Retreat Programing/Launch at MGallery Media Retreat with 7 top influencers and media from around the globe.